A sensory first packaging experience, created for neurodivergent ADHD minds.
Zense is a drink supplement powder designed with a purpose: to support neurodivergent individuals, particularly those with ADHD, through a rich, multi-sensory experience.
Our challenge was to design more than just packaging, we needed to craft a product
that people feel. Something tactile, immersive, and emotionally resonant. The result
is a bold new direction in inclusive packaging design.
Form meets function
The ergonomic tub invites repeated use, made from recycled plastic and designed
to be refilled. It’s sustainability without compromise – built to last and made to matter.
Two states. One experience.
Zense is available in two mood-based variants, each featuring sensory packaging carefully crafted to support and enhance the experience for individuals with ADHD.
Focus: For energising clarity and mental sharpness.
Calm: For winding down and finding stillness.
Designed to engage every sense
Every element of Zense is considered through the lens of sensory impact, transforming a functional supplement into a sensory ritual.
- Sight: The packaging features thoughtfully selected colours, designed for clarity and impact – energising tones for ‘Focus’
and soothing hues for ‘Calm.’
- Touch: Textured embellishments and tactile varnishes offer stimulating or calming sensations, tailored to each variant,
whilst the ergonomically sculpted tub feels satisfying to hold.
- Hearing: An NFC tag links to a specially curated brown noise playlist. This low-frequency sound, known for enhancing focus and
minimising distractions, is popular among individuals with ADHD.
- Smell: Scented varnish adds a subtle olfactory layer to the packaging.
- Taste: The formulation is designed to engage senses of those with ADHD.
Design that speaks to the senses
Zense redefines what supplement packaging can be – immersive, empathetic, and purpose-led. It’s not just about what’s inside the tub,
it’s about how it feels from the moment you pick it up.
An experience made to be felt.
A product designed to be lived.