Gino D'Acampo

Brand Design · Packaging · Artwork · Prototyping · Photography

A flat-lay of the Gino D'Acampo packaging range on a teal blue background

The authentic taste of Italy at home – belissimo!

The UK’s favourite Italian chef, Gino D’Acampo, brought the authentic taste of Italy to rural Lincolnshire, when he enlisted our expertise to create the packaging design for his delicious new range of chilled and frozen ready meals, pizzas and fish dishes.

Inspired by Gino’s rich family heritage on the Neapolitan coast, this range honours his Mamma and Nonno, sharing beloved recipes like ‘My Mamma’s Lasagne’ and ‘My Nonno’s Cannelloni’. The addition of a fish range brings forth authentic Italian delights such as ‘Amalfi-style Sea Bass’ and ‘Cod Napoletana’, all embodying Gino’s principle of maximizing flavour with simple, high-quality ingredients.

A flat-lay of the Gino D'Acampo fish range on a teal blue background

Building upon the iconic Gino D’Acampo branding, our design team crafted packaging with an Italian flair, seamlessly blending the colours of the Italian flag. Each design came to life with mouth-watering food shots, capturing the simplicity and authentic tastes of Italy.

In close collaboration with Gino, Asda, and their suppliers, we oversaw the entire project with our end-to-end offering. From photography to creating packaging mock-ups with our in-house Proof+ team, every detail was carefully curated.

Indulge in the scrumptious culinary spectacle that truly deserves a chef’s kiss!