Casillero del Diablo

Art Direction · Photography

A bottle of Casillero del Diablo Shiraz, styled on a dark, rich brown background with figs, blackberries, cherries and chocolate scattered around

Capturing a devilish allure & imaginations worldwide.

Casillero del Diablo, a brand born out of company legend, translates roughly to “the devil’s cellar”. The story goes that these exquisite wines often went missing from the cellar, and to scare off thieves the founder started a rumour that the devil lived down there.

Concha y Toro UK wanted to capture this rich history and ignite the imagination of online shoppers through a collection of appetizing lifestyle images. Each one tells a story of the wines’ premium quality through perfectly paired foods and tasting notes. 

We styled each wine alongside an array of carefully chosen props, from textured backdrops to wooden boards, vintage books to foliage. Each time we aimed to highlight not only the flavours and style of the wine, but also the enchantment that surrounds them. Resulting in a collection of images that embodies the essence of Casillero del Diablo and pays homage to the legend that inspired it all.

“Working with Graphic Brands was incredibly easy and rewarding.
They understood our brief perfectly and created stunning lifestyle
images to support our online plans. We’re super satisfied with the results”

Javi Möller | Brand Manager at Concha y Toro UK