The iconic devil imagery of Casillero del Diablo is instantly recognisable across the globe and a popular feature of many dinner parties. Its brilliant selection of high quality wines ensures that it has something for every wine lover.
So, when Concha y Toro UK approached us to discuss some new lifestyle imagery for online shoppers on retailer websites, we couldn’t wait to get started.
They wanted to entice and inspire potential customers with appetizing lifestyle shots, conveying the premium quality of the wines and the values behind the brand.
With a wide range of wines for every occasion, we knew that we needed to create a versatile collection of images with individual props and backdrops for each varietal.
Armed with a list of complementary foods and tasting notes, our brilliant photography team got to work.
Photographing each wine is just one part of the process. Each bottle was perfectly placed, with a plethora of props and supporting elements built around it to highlight the flavours and style of the wine.
Each image was then sympathetically retouched to ensure that each and every element was at its best, and pleasing to the eye.
We’re very happy with the final collection of images and were proud to present them to the team at CyT UK who were equally as pleased with the project!
“Working with Graphic Brands was
Javi Möller | Brand Manager | Concha y Toro UK
incredibly easy and rewarding. They
understood our brief perfectly and
created stunning lifestyle images to
support our online plans. We’re super
satisfied with the results”
Want to see more of the work we’ve produced for CyT UK? Then look no further, see the Isla Negra project here.